Chu-Fen Li
Name Chu-Fen Li
Current Position Associate Professor
Education Background Ph.D., Institute of Information Management and Finance, European University Viadrina Frankfurt (Oder), Germany
Experience Assistant Professor, Department of Finance and Graduate Institute of Management, National Formosa University
Assistant Professor, Department of Finance and Graduate Institute of Management, Chang Jung Christian University
Adjunct Assistant Professor, Department of Accounting, National Chung Cheng University
Researcher, Institute of Information Management and Finance, European University Viadrina Frankfurt (Oder)
Research Assistant, Institute of Information Management and Finance, European University Viadrina Frankfurt (Oder)
Account Executive, Reinsurance Department, MiNet Insurance Brokerage Co., Ltd. (USA)
Experience Financial Statistics, Research Methodology, Financial Econometrics, Banking Theory and Management, Financial Institutions and Markets, Insurance Theory and Practice, E-Finance (Electronic Finance)
Courses Statistics, Financial Statistics, Research Methodology, Financial Econometrics, Banking Theory and Management, Financial Institutions and Markets, Insurance Theory and Practice, FinTech (Financial Technology)
Office Tel No. 05-6315756
Email
期刊論文
1. C.-F. Li (2010), “Understanding Effects of Seller’s and Bidder’s Characteristics on Internet Auction Applications,” Expert Systems with Applications, Vol. 37, Issue 4, April, pp. 3462-3467.【SCI, EI】
2. C.-F. Li and Y.-Y. Chen (2010)，“The Influence of Website Design, Customer Perception, and Trust Attitudes on the Customer Satisfaction and Loyalty in Internet Banking,” Journal of Contemporary Business Research, Accepted
3. C.-F. Li (2009), “Buy-It-Now: One Dollar Auction Attractive?,” Journal of Computer Information Systems, Accepted.【SSCI, SCI, ABI /INFORM】
4. C.-F. Li (2009), “Using Frontier Efficiency Analysis to Measure Impacts of Financial Holding Company System on Operational Performance of Subsidiary Banks, Asian Journal of Management and Humanity Sciences, Accepted.
5. C.-F. Li (2008), “Lessons from the German Experience in Bank Management: A Category-Based Empirical Study,” International Journal of Information and Management Sciences, Vol. 19, No. 2, pp. 219-236.【TSSCI, EI】
6. C.-F. Li (2007), “The Role of Information Technology in Operating Cost and Operational Efficiency of Banks: An Application of Frontier Efficiency Analysis,” Asian Journal of Management and Humanity Sciences, Vol. 2, Nos. 1-4, pp. 36-56.
7. C.-F. Li (2007), “Problems in Bank Branch Inefficiency: Management, Scale, and Location,” Asian Journal of Management and Humanity Sciences, Vol. 1, No. 4, pp. 523-538.
8. C.-F. Li and J.-S. Li, (2006), “Fair Allocation Using a Fast Smart-Market Auction,” European Journal of Operational Research, Vol. 172, pp. 352-365.【SCI, EI】
9. J.-S. Li, C.-F. Li and C.-P. Lo (2006), “Effective Fair Allocation Using Smart Market Label Auction,” Journal of Systems and Software, Vol. 79, No.5, pp. 665-673. 【SCI, ABI/INFORM,EI】
10. 林慧葉、簡玉靜、李竹芬(2008)，「採用網路購物影響因素之探討」，國立虎尾科技大學學報，第二十七卷，第二期，pp.37-48。
11. 李竹芬 (2007)，「資訊科技投資對於銀行經營效率影響之研究」，高雄應用科技大學學報，第36期，pp. 155-170。
12. 李竹芬、范遠華 (2007)，「國內共同基金績效評估及其影響因素之實證研究」，人文及管理學報，第四期，pp. 235-258。
13. 李竹芬、謝文欽 (2007)，「不同類型銀行在資訊科技運用績效之比較分析」，聯大學報，第四卷，第一期，pp. 39-57。
14. 李竹芬 (2006)，「台灣銀行業在亞洲金融危機中之營運效率分析」，人文及管理學報，第三期，pp. 243-263。
15. 李竹芬 (2006)，「台灣銀行業水平併購效率與生產力變化之分析」，聯大學報，第三卷，第二期，pp. 116-135。
16. 李竹芬、張麗娟、嚴永倫 (2006)，「台灣銀行業購併成效及關鍵成功因素之分析」，聯大學報，第三卷，第一期，pp. 31-53。
研討會論文
1. C.-F. Li (2009), “Extending the Technology Acceptance Model to Investigate the Factors Affecting the User Satisfaction in Internet Banking,” in the Proceedings of International Conference on Business and Information 2009, Vol. 6, Issue 1, July 6-8, Kuala Lumpur, Malaysia.【ISSN: 1729-9322】
2. C.-F. Li (2008), “Impacts of Factors on Price Determination and Bid Duration of On-Line Auctions: Starting Price, Buy-It-Now Price and Information Disclosure,” in the Proceedings of International Conference on Business and Information 2008, Vol. 5, Issue 1, July 7-9, Seoul, South Korea.【ISSN: 1729-9322】
3. C.-F. Li (2007), “Performance Analysis of Online Network Auction Using Buy-It-Now Smart Market Option in Electronic Commerce,” in the Proceedings of2007 International Joint Conference on e-Commerce, e-Administration, e-Society, and e-Education, August 15-17, Hong Kong.【ISBN: 987-986-83038-1-2】
4. C.-F. Li (2007), “The Impact of Financial Holding Company System on the Operational Performance of Subsidiary Banks: An Empirical Study Using Frontier Efficiency Analysis,” in the Proceedings of International Conference on Business and Information 2007, Vol. 4, Issue 1, July 10-13, Tokyo, Japan. 【ISSN: 1729-9322】
5. C.-F. Li (2006), “More Information Technology Investments, More Performance in Banking,” in the Proceedings of International Conference on Business and Information 2006, Vol. 4, Issue 1, July 12-14, Singapore.【ISSN: 1729-9322】
6. 李竹芬、陳郁穎 (2009)，「網路銀行顧客滿意度影響因素之分析」，2009資訊科技國際研討會論文集，四月，台中。【ISBN: 978-986-7043-13-9】
7. 李竹芬、梁直青、吳佩靜 (2009)，「宅經濟下網路銀行生存之道之先導研究－從利益區隔觀點切入」，2009資訊管理與數位內容研討會，十一月，彰化。
8. 林慧葉、李竹芬、簡玉靜(2006)，「採用網路購物影響因素之探討」，第十二屆資訊管理暨實務研討會論文集，2006年十二月，雲林。【ISBN: 978-986-82223-9-7】
執行計畫
1. 李竹芬 (計畫主持人)，「網路競標價格決定及持續期間之關鍵影響因素研究：初始定價、立即購買及資訊揭露」，國立虎尾科技大學專題研究計畫成果報告，2008。
2. 李竹芬 (計畫主持人)，「消費者對純網路銀行的認知及接受度之實證研究：信任、認知風險及科技接受模型之統合應用」，國立虎尾科技大學專題研究計畫成果報告，2007。
3. 李竹芬 (計畫主持人)，「應用智慧型市場模型分析網路線上拍賣交易行為之效率研究」，國立虎尾科技大學專題研究計畫成果報告，2006。
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